LiveAI experimentation for Shopify brands
Make every visitorworth more
Conversion.io is the AI data intelligence and experimentation platform for Shopify brands. Run A/B, redirect and price tests — and read every result in revenue and profit per visitor.
Trained on $5.4B in GMV and 10,400+ A/B tests.
Live report
Every result in revenue and profit — not just clicks.
Conversion rate, AOV, revenue per visitor and COGS-aware profit per visitor, side by side — with each variant’s probability to be best and a breakdown by device, source and visitor type.
Example experiment report for an A/B test that adds a free-shipping progress bar to the cart drawer. After 21 days, variant B leads control on revenue per visitor ($5.19 against $4.82, up 7.7%), profit per visitor ($1.88 against $1.71, up 9.9%) and average order value (up 10.5%), while conversion rate is 2.6% lower. Variant B has a 96.8% probability to be best. Illustrative data.
Experiments /Cart drawer progress bar
- Live · day 21
- A/B test
- All visitors
Revenue per visitor
$5.19
7.7%higher than control
vs control $4.82
$1.88
9.9%higher than control
vs control $1.71
$170.70
10.5%higher than control
vs control $154.50
3.04%
2.6%lower than control
vs control 3.12%
Variant B led on 20 of 21 days.
Variant B led on 21 of 21 days.
Variant B led on 21 of 21 days.
Variant B led on 2 of 21 days.
Traffic 87,502 visitors · 50 / 50
Free-shipping progress bar · cart drawer
You’re $12 away from free shipping
$53 in cart$65
Probability to be best
- Variant B43,690 visitors96.8%
- Control A43,812 visitors3.2%
- Extra revenuevs control+$16.1k
RuntimeDay 21 of 24
Pre-calculated: ~50k visitors per variant
Learning saved
Bigger carts outweighed a small dip in conversion.
- AOV 10.5%
- CR 2.6%
- Profit 9.9%
Proof, not promises
Trusted by brands that pay for their traffic.
- in GMV behind the model
- $5.4B
- The data intelligence is trained on real store revenue at scale.
- A/B tests in its training data
- 10,400+
- Experiments that ran on real store traffic — not simulations.
- businesses served
- 254+
- DTC brands, portfolio operators and the agencies that grow them.
Brands
Agencies & marketers
The asterisk, decoded
Eight rays. Eight test types.
A/B, redirect and price tests are live today. Template, theme, shipping, offer and checkout tests are already in the experiment builder and coming soon. Each ray of the Conversion.io asterisk stands for one of them.
A/B test
Edit or hide anything on a page without touching your theme — copy, layout, imagery, social proof.
- Example
- Reviews moved above the fold on the product page.
- Read it in
- Conversion rateRevenue per visitor
Pricing test
Test price points on single products or entire collections and see which one earns the most per visitor.
- Example
- $39 vs. $42 on the hero SKU.
- Read it in
- Profit per visitorAOV
Runs on Shopify Plus via Cart Transform.
Redirect test
Split visitors between two URLs to test entirely different pages — new landing pages, long-form or listicles.
- Example
- Long-form landing page vs. the current product page.
- Read it in
- Conversion rateRevenue per visitor
Shipping test
Compare shipping rates and free-shipping thresholds to find the line that lifts order value without losing buyers.
- Example
- Free shipping over $50 vs. over $65.
- Read it in
- AOVProfit per visitor
Template test
A/B test your core templates — homepage, collection and product — across every page that uses them.
- Example
- Bundle-first product template vs. the current one.
- Read it in
- Conversion rateRevenue per visitor
Offer test
Find the discount that actually pays: percentage off, money off or tiered offers, measured after margin.
- Example
- 15% off vs. $10 off vs. buy two, save 20%.
- Read it in
- Profit per visitorConversion rate
Theme test
Run a new store theme against the live one on real traffic — before a redesign ships to everyone.
- Example
- Redesigned theme vs. the current theme.
- Read it in
- Conversion rateRevenue per visitor
Checkout test
Test checkout customizations — social proof, trust badges and custom images — where intent is highest.
- Example
- Guarantee badge and a review snippet in checkout.
- Read it in
- Conversion rateAOV
How it works
From hypothesis to proof in five moves.
One connected workflow — from installing on your store to the learnings you keep.
See it on your storeConnect
Install the Shopify app and one script. Connect GA4 or BigQuery and add your COGS, so every report knows your margins.
Plan
Turn research into hypotheses, then let pre-calculations size the sample and runtime before a single visitor is spent.
Build
Drag and drop changes in the no-code visual editor, or write custom JS and CSS in the code editor for full control.
Run
Target by device, traffic source or new vs. returning visitors. Split evenly, or let a multi-armed bandit lean into what's winning.
Learn
Read live results in revenue and profit per visitor, see each variant's probability to be best, and keep every learning.
Interface fragments show illustrative data.
Why Conversion.io
Built by the people who run the tests.
Conversion.io was built by the CRO experts behind ACCELERATED, the team that has run conversion optimization and A/B testing for DTC brands such as AG1, Huel and Vessi since 2019.
- 01
Profit is the metric
Revenue per visitor and COGS-aware profit per visitor sit next to conversion rate — so a variant that sells more but earns less never ships by accident.
- 02
Shopify-native
Installs as a Shopify app. A/B and redirect tests change your storefront without touching the theme, and price tests run through Shopify's Cart Transform on Shopify Plus.
- 03
Ready for teams and agencies
Workspaces, roles and permissions, client dashboards and shareable reports — for in-house growth teams and the agencies that serve them.
The key to sustainable business growth is to maximize efficiency and profitability by adapting, innovating and leveraging AI.
Conversion.io is unique because it combines customer data with the cutting edge of AI conversion optimization capabilities.
Customers
The fine print
Written by the brands and marketers we work with. Quoted as published on conversion.io.
- 8tests run
- 6successful
- 500k+added to the bottom line
We've been working with them about 2 months and they've been incredibly professional. We've done 8 tests and 6 have been successful. We've added over half a million to our bottom line. They're extremely responsive and actually overdeliver. I couldn't be happier and highly recommend them.
Our KPIs increased between 30–40%
“They helped us bring our cross- & upselling to a whole other level. Our KPIs increased between 30–40% and we've increased our revenue enormously. I can highly recommend working with them.”
Their work makes our work better
“We spend $100m/year on Meta and TikTok for paid acquisition. I have several projects with them and can really recommend them for CRO & A/B testing. Their work makes our work better.”
Several tests per month right from the start
“I found it very positive that we really stepped on the gas from day one to achieve results as quickly as possible. We really managed to scale several tests per month right from the start, and the topic of onsite optimization is super important to us.”
A positive impact on conversion rate and AOV
“We're really happy to be working together. Also in regards to the tests and execution. The tests had a positive impact on conversion rate and average order value.”
Absolute CRO specialists
“We own a portfolio of brands and are doing $30m a year. I want to recommend them as absolute CRO specialists and overall amazing people to work with.”
Even more impressed with your CRO expertise
“We at Huel are even more impressed with your CRO expertise. Excited to work together!”
Results really good right from the start
“The CRO process has so many moving parts that you need a solid team […]. The results have been really good right from the start. I'm a fan of quick results, and they really delivered within a short time.”
The leading CRO & A/B testing firm
“A big part of our growth comes from working with them. In our view they're the leading CRO & A/B testing firm. And we are more than happy to refer any company that we work with to them.”
Working together for years
“[…] We have been working together for years now and put together some really awesome tests.”
Book a demo
Find the winner already hiding in your traffic.
See Conversion.io on a Shopify store like yours, and talk through the tests worth running first — from product pages and landing pages to prices.
For Shopify brands · Built in Hamburg by the team behind ACCELERATED